About the Campaign

Fuel Your Good is a national movement built to empower all youth to raise their voices and lay claim to the good they do – for themselves, for their bodies and for their planet. Opportunities offered through the campaign will support youth in making meaningful changes for tomorrow.
futp60 10th anniversary logo

Fuel Up to Play 60 (FUTP 60) is a leading national in-school health and wellness program launched by the National Football League (NFL) and National Dairy Council (NDC), which was founded by America's dairy farmers, in collaboration with the United States Department of Agriculture (USDA). Fuel Up to Play 60's primary focus is to help schools meet their wellness goals and encourage youth to consume nutrient-rich foods (low-fat and fat-free dairy, fruits, vegetables and whole grains and lean protein foods and achieve at least 60 minutes of physical activity each day.

Since its launch in 2009, more than 73,000 schools have enrolled in the program - that's three fourths of all schools in the United States - with the potential to reach more than 38 million kids. About a third of these schools are located in large urban areas, where most at-risk kids reside (and have the most to gain from programs like Fuel Up to Play 60). Fuel Up to Play 60, is offered to all schools with students in grades K-12, at no cost.

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adcap challenge logo

AdCap partners with global leaders in business, technology, and innovation to uplift young leaders and shows them how to think like social entrepreneurs to help them make a difference in school communities.

After five exciting years of cultivating young social entrepreneurs, GENYOUth’s AdVenture Capital initiative is proud to launch the 2020 national AdCap Challenge. Why? Because we believe that students have the potential to lead today — and we need their ideas and answers to help solve some of the world’s biggest issues.

Our Challenge Partners believe in students too, and they have committed not only funding to support the AdCap Challenge and scholarships, but also their enthusiasm, time and expertise.

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